Add in a list of 47 genres and plots, themes, and there are over possible types of stories. In conclusion, storytelling is as much about telling a story as it is about how you tell a story. The difference is whether or not you are considering your audience.
A storyteller without an audience is just someone talking to themselves. The intention behind the story can be a guiding light, a Northstar, or just the horizon. Personal stories can be humorous, heartbreaking, or inspirational. In particular, recognizing how your story can connect with one of the many examples listed above helps ground your story.
Choosing the right framework can provide a structure for your story. Finding a narrative that connects with your story can help you share its lessons, values, and message. The journey of your business, your project, and your life is a story waiting to be told. Seth Singleton believes in a common thread that connects us all.
In the end, everyone has a story to tell. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Use the unsubscribe link in those emails to opt-out at any time. Hey Seth, I love your site!
You break down the components of story down so well! Could I use 2 of your images for a presentation you would be credited of course! Hi Maria, Thank you for your wonderful comments.
I would love to see your presentation when you have a link to share. Feel free to email me if you have any questions. This site uses Akismet to reduce spam. Learn how your comment data is processed. Basic Plots There are other approaches used to define the types of stories that we know. Save the Cat! Familiar Stories For example, Monster in the House can be an outside danger that is invading the members of a home.
How many appear familiar to you? Join my email list. You're on the list. There was an error and we couldn't process your subscription. Please reload the page and try again. Like this: Like Loading Previous Post Jerry and Tina. Seth Loading Yes, of course Seth! The basic narrative: plucky underdogs buck the status quo despite apparently insurmountable odds. A brand that does a great job of using this narrative is Apple. Even as it has become a behemoth, its brand purpose of disrupting norms has proved remarkably durable.
It also can exploit the vulnerability inherent in the story to make a formidable brand seem open, friendly and approachable. Think Oprah. Johnnie Walker has used this narrative to amplify its brand of resilience and ambition. Quest narratives abound, with their central metaphor being that the journey is worth more than the destination.
This can be particularly useful for a young brand that is still developing and is in the process of building the origin story of its brand, or defining its why in the mind of the consumer. TOMS, the shoe manufacturer that gives a pair of shoes to a needy child for every pair of its shoes purchased, emphasizes the quest narrative through its advertising.
When brands are returning to prior ways of doing business, they are participating in a Voyage and Return narrative. This can be useful for rebranding purposes, or working to restore a brand in crisis. Bud Light used this trope during a Superbowl spot in , with an ad that played with the return of a friend in a zombie-riddled world. Many brands effectively use humour to entertain and engage their customers. Well played, Old Spice. A fairly easy type to understand, monsters include everything from the supernatural to aliens and dinosaurs, and of course, classic monsters like Freddie and even Hannibal Lecter.
Monsters are scary. It takes courage to do battle against monsters. Adventure stories are usually heroic even when the character is ordinary , fast paced with lots of action, overcoming larger-than-life obstacles, and take us to exotic places. The story or character arc doesn't necessarily have to be financial. Even Rocky could be deemed rags to riches. Cinderella , a fairy tale, is perhaps the most popular. Numerous buddy stories abound, friends who might be good, bad or ugly.
Rain Man is about 2 brothers who become best friends. Lethal Weapon is two cops. Superheroes are not always comicbook, such as Gladiator or A Beautiful Mind.
But then, when we think of superheroes, we think of the stories that launched our childhoods: Batman , Spiderman , Superman.
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