The three apparel labels each targeted a different audience. Ecote produced solid and printed casual rayon dresses in styles ranging from baby dolls to A-lines and made up about 60 percent of the business in The Free People label produced sixties-era inspired designs and hip casualwear, while Anthropologie made young women's casual wear, primarily cotton, wool, and silk sweaters.
Schultz expected Anthropologie to become the wholesale division's biggest label because it was the most adaptable. As reported in Women's Wear Daily, before the change, 70 percent of the division's sales were to department stores and 30 percent to specialty stores.
In and , the Urban Wholesale division had revenue gains in excess of 76 percent and 56 percent, respectively. The company attributed this growth primarily to more and larger orders for the Anthropologie line from small and medium-sized specialty apparel stores.
It should be noted that while much of the inventory of the company's stores was from the three labels, buyers for Urban Outfitters and Anthropologie did not automatically buy from the wholesale division. Urban Outfitters and Anthropologie accounted for By , goods from Urban Wholesale shipped outside the United States, particularly to Japan, comprised 6 percent of total sales.
Merchandise made in the United States represented about 20 percent of the division's production. Our established ability to understand our customers and connect with them on an emotional level is the reason for our success. The reason for this success is that our brands—Urban Outfitters, Anthropologie and Free People—are both compelling and distinct.
Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity.
Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy. As the number of stores grew and the wholesale division was revamped, company sales increased.
In , sales increased Most of the increase, 75 percent, was due to new stores opened in and The largest selling product category in Urban Outfitters stores was women's apparel.
In , it accounted for one-third of total sales, followed by footwear and accessories at 27 percent, men's apparel at 22 percent, and apartment wares and gifts at 18 percent.
In October , Hayne opened the first Anthropologie store in a renovated automobile dealership in Wayne, Pennsylvania, outside Philadelphia, and named Glen Senk president. After 16 years of selling T-shirts, jeans, and work boots, and with his original chain doing well, Hayne thus took the company's strategy to older, more established shoppers living in the suburbs of major metropolitan areas.
Anthropologie targeted customers who were focused on family, home, and career, with interests in travel, the arts, gardening, and reading. The Wayne store featured an espresso bar and placed greater emphasis on "hard-goods" such as furniture and a variety of home, garden, and tabletop products, including books and ceramics. The decor of Anthropologie tended to be rustic and ecologically conscious.
Product lines were intermixed and arranged in a variety of displays. For example, an antique bed might serve as the anchor for a section containing linens, towels, nightgowns, lingerie, soap, bath oils, picture frames, and mirrors.
In addition, BHLDN now offers one-on-one styling services so that brides can create an event brimming with unique flair and personality.
Our next eatery, Terrain Cafe, was an unexpected success that grew from a unique retail concept opened by URBN in It was here that Terrain Cafe grew naturally from a small cafe nestled in the store serving coffees and small bites, to a full service restaurant serving brunch and dinner services.
Captivated by the bustling Philadelphia food scene, URBN expanded their food and beverage presence with the acquisition of The Vetri Family Restaurant Group in , which included an array of Italian restaurant concepts. Nuuly seeks to further shifting consumer shopping behaviors by giving subscribers access to a wide assortment of current fashion at a substantially lower cost-per-wear than retail, solving the paradox of a millennial's quest for fashion newness alongside the desire for a more sustainable lifestyle.
Your browser does not have JS enabled, you are still able to browse the website but you won't be able to access advanced features such as editing or logging in. Who We Are Our History. About Our Stores Since the first store opened in West Philadelphia we continually strive to connect with our customers through unique products and engaging store design. Wholesale Meg Hayne created Urban Outfitters private label division, which supported product exclusive to Urban Outfitters.
The company also operates Bhldn stores, which offer heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, lingerie, and decorations; and Terrain stores that provide lifestyle home products, garden and outdoor living products, antiques, live plants, flowers, wellness products, and accessories.
In addition, it operates Free People retail stores, which offer casual women's apparel, intimates, activewear, shoes, accessories, home products, gifts, and beauty and wellness products for young women aged 25 to 30; restaurants; and women's apparel subscription rental service under the Nuuly brand name.
The company serves its customers directly through retail stores, Websites, mobile applications, catalogs and customer contact centers, franchised or third-party operated stores, and digital businesses.
The company is also involved in the wholesale of young women's contemporary casual apparel, intimates, activewear, and shoes under the Free People brand; and home goods through department and specialty stores worldwide. The company was founded in and is based in Philadelphia, Pennsylvania. Yahoo Finance. Sign in. Sign in to view your mail. Finance Home. Penn, Unbuttoned "Penn, Unbuttoned" is Penn's only intentionally satirical newsletter, giving you your weekly dose of comedy from Under the Button.
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Please support us by disabling your ad blocker on our site. Urban Outfitters founder returns to birthplace of popular chain.
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