Why do article marketing

These are just some of the reasons why article marketing is important to an online business. If you are still not convinced allow me to enumerate some of the things as to why article marketing is important and why article writing should also be important to you. You can publish as many articles as you want without worrying about expenses that is usually expected from any marketing campaign. Furthermore, if you are unable to write your own articles do not worry as there freelance article writers that you could hire without breaking your piggybank as the cost is definitely cheaper compared to other marketing methods.

Moreover, article marketing is used for long term marketing as a really good content can expect to stay online for even two years without a problem and this means two years of continued exposure. All Types of Marketing Article Marketing. Last Updated: November 12, Who employs article marketers? What kinds of customers are effectively marketed to with article marketing? How is an article marketing plan developed and employed?

What types of careers work with article marketing strategies? How can a marketing school help you succeed? Articles used for marketing typically fall into one of three categories, Articles used for blogs or websites Articles used for press releases Articles submitted to article directories for distribution. Here are 4 of the most important factors in a successful article marketing campaign: Keyword search optimization. Thoroughly research keywords that fit the needs of your targeted niches.

Find keywords or phrases containing unique keywords, and make sure that competitors use the keywords. This ensures that the keyword actually has value. Develop article content. Develop article content that addresses the personality and needs of your niche market consumers. Articles can be developed in-house or outsourced to freelance writers for a fee. In both cases, relevant content is the key component. Submit the article.

Submit articles online to article directories with high PageRank scores and make sure to include a resource box with links, description sentences, and your name.

Some of the most popular are: Ezinearticles. Getting eyes on your article is the last step. Promote the article on popular blogs and content aggregators to reach the widest possible audience.

Does this sound useful for your site? What is Article Marketing? Article Marketing is the process of creating articles for the general public. Article marketing campaign goals As stated above, the main goal of article marketing is to attract new audiences. Here, you need to think: what is the use of increasing traffic? How to Do Article Marketing in 6 Steps 1. There are several factors that go into creating strong SEO-optimized headlines: Headings should be as short and concise as possible and accurately reflect the information that can be found in the article.

To incorporate SEO into your article marketing strategy: research keywords to select headlines that web users are likely to search for high search volume and have low competition.

Place keywords at the beginning of your headlines, not at the end. Big chunks of content will scare your readers. Write your content as if you were talking to a friend. The more interesting your content is, the more visitors and sales it will bring.

If the publisher allows you to link to your own website in an article, body copy is a great place to insert backlinks from marketing articles. Articles should have between and words. Research shows that most Internet users are less likely to read articles for longer than this period.

End your articles with a short sentences author bio containing a link to your site. Here is an example of how we insert a link to our website in the author bio while performing guest posting for one of our clients: 4. Use free tools like Google Adwords Keyword Tool to research keyword phrases that you can use in your titles and throughout the body of your articles. Related wikiHows How to. How to. Co-authors: Updated: January 14, Categories: Marketing.

Thanks to all authors for creating a page that has been read 46, times. This article has introduced me to another avenue to use another skill. I plan to build a blog website and incorporate it into affiliate marketing. Thanks for the information. More reader stories Hide reader stories. Did this article help you? Yes No. Cookies make wikiHow better. By continuing to use our site, you agree to our cookie policy.

About This Article Co-authors: Diana Bruner Nov 27, Julie May 28, This was one of the most interesting and useful. Rated this article:. Sandy Huter Nov 3, I found the content to be particularly pertinent. Thanks a lot.