At its heart, these types of collections act as marketing for the designer brand involved, which is usually more aspirational or expensive than others Target sells. While this anniversary collection will likely appeal to a wide swath of people, fashion fans should love this for the nostalgia factor alone. In , bloggers boycotted Target for not offering the Altuzarra collection in plus-sizes. The next year, it produced plus-size pieces for the megapopular Lilly Pulitzer range, but it faced controversy again because it only offered them online and not in stores.
In , Target rereleased several of its fashion collaborations to celebrate five years of its Go International program, which is what is was called then. This collection will go beyond fashion, rereleasing a lot of the homeware collaborations as well, possibly including the popular home items from Missoni. Home is a hot category now. Anecdotal evidence: Erin Fetherston, who had a fashion collection with Target in and whose pieces will be included in this reboot, no longer designs fashion — she only sells home goods now.
Target has been beefing up its private labels in-store, particularly in the home department. Target will undoubtedly capitalize on the same FOMO and anticipation that has driven these collections to such success in the past. In the next few weeks, Target will likely release teasers of items that will be included in this collection. Websites will release the lookbook. Shopping strategies will be planned. And the ultimate reason this exists: carts will be loaded.
Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all. It drove a ton of traffic into their stores, and significant online demand. The Missoni family say they were first approached by Target for the collaboration more than a year ago.
Although some have criticized Target for the short supply, saying it was a missed business opportunity, others believe the move may have been intentional. Brian Sozzi, senior research analyst at Wall Street Strategies, says the limited supply may be intentional scarcity marketing conducted by Target. As for the Missonis, right now they are just overwhelmed.
When they arrived at the store, hundreds of people were waiting in line to get their hands on their collection. Merchandise at the store sold out in a few hours. Target's 20th Anniversary Collection will feature select reissued pieces from each of the 20 past designer collaborations—ranging from apparel, accessories, home decor, and kitchen essentials—from on.
Target's 20th Anniversary Collection launches in-stores and online on September 14 , while supplies last, and if you want to start planning your shopping trip, the home of great finds released a lookbook available now: "20 Years of Design for All: How Target Revolutionized Accessible Design. The collection celebrates the past two decades of its Design for All program that has consistently been making incredible design accessible and affordable.
The roster for the retail event includes:. Follow House Beautiful on Instagram. Design Inspiration. Room Ideas. How to Renovate.
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